Assignment:
Many companies rely strictly on service and consistent quality to maintain a favorable brand image. The hotel industry is a great example of a business model where customers expect the same consistent service, no matter what country they stay in for either business or pleasure. However, while all hotels will try to market themselves as being comparable in any of the various locations, this is not always true. For example, one of the top hotels that many elite and business travelers use is the Ritz Carlton, which is known for its quality service and reputation.
Explain how the Ritz Carlton's management objectives and goals allow the hotel properties to achieve superior service regardless of the workforce or culture of a country in which it operates its hotels.
Use reference material from course readings and outside sources to strengthen your position
- 600 -700 words
- APA formatting