Homework: Product Positioning Paper
Write a paper of no more than 1,050 words to explain how the consumer of your target company ("client" - Nordstrom) from Week 1 is influenced during the decision-making process by targeted product positioning. The paper must address the following:
i. Research the product positioning of similar products to determine the best positioning for your client's product, and explain your findings.
ii. Recommend a product positioning strategy, and explain why the strategy selected is the optimal choice.
iii. Explain how the promotional strategies are expected to influence consumer decision-making within the targeted market group.
iv. Discuss how environmental factors, cultural differences, and reference groups have an impact on the positioning.
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.