Problem
ABC Company is a company engaged in FMCG which has more than 12 thousand employees and has its head office in Medan and Jakarta. The company has 3 factories and has a distribution network that is divided into 4 regions with a total of 27 distributors of which 7 distributors are located on the island of Sumatra, 10 distributors on the island of Java, 7 distributors on the island of Bali and 3 distributors are located in Sulawesi. Each distributor has around 15 salespeople to market products directly to customers who can be retailers, small shops, wholesalers, supermarkets, minimarkets or hypermarkets. Although the number of distributors on the island of Sulawesi is the smallest, in terms of sales volume, Sulawesi contributes almost 50% of the company's total turnover.
Currently the sales process is still done manually where each salesman will visit the customer and manually record orders from customers. At the end of the day/afternoon the manual notes will be inputted into the legacy system (old system, using Foxpro technology) by the admin in each area office for further issuance of invoices, travel documents and proof of goods release, which will be used by the warehouse team to make delivery of goods, the fastest the next day. However, because the process is still manual, generally new orders will be processed by the warehouse and sent to the customer 3 days after the order is received and can take up to 7 days. When the invoice is due, the salesman team will also carry out billing activities to customers which will be inputted into the system by the admin team in the afternoon.
ABC company has many competitors, and two of them are XYZ and KLM companies. Although both companies have a smaller size and fewer products, both are more advanced in terms of technology and marketing. The industry ABC Company is in is one that is very fast-paced from a technology standpoint, with many new technologies and initiatives generally being introduced every quarter. Some time ago, an employee from a competitor from the IT and Finance division with the Senior Manager level had resigned and joined the ABC company.
Management decided to implement an online sales system to assist the marketing and sales process in responding to increasingly fierce competition with the growth and development of other digital companies. Customer demands for faster service and management strategies for market expansion are also the driving factors for this vision.
This system will generally consist of 3 parts, a handheld system that will be used by salesmen to input transactions online using the Android operating system, a hub/region system that will be placed in each regional office to process customer orders on the same day. and place orders to the head office. The last one is the system at the head office, which has the function of handling transactions from each hub/region, the inventory function connected to the warehousing system, reporting and analysis. This system will also have to be integrated with accounting and financial systems, so that every transaction and movement of goods that occurs can be directly reflected in accounting records and financial reports.
You are appointed as one of the newly recruited employees who will implement this project, and you are assigned as a project manager who also has the function of managing the planning process, you have the supervisor of the IT director, together with other team members, you are responsible for coordinating and implementing system to make efficiency of the marketing and sales process as a whole. This project is expected to be completed and implemented nationally within 12 months.
Task
A. From the case above, and developments in the industry related to several new technologies, explain how the project that will be carried out in the case above can be made better by taking advantage of increasingly widespread globalization.
B. Strategic planning involves setting long-term goals by analyzing organizational strengths and weaknesses, studying opportunities and threats in the business environment, predicting future trends, and projecting the need for new products and services. One of the implementations in the initial phase in general is to make a SWOT (Strength Weakness Opportunity Threat) analysis. From the above case, explain each important SWOT component.