Use the same product and organization you identified in your Week 3 Strategy and Positioning Analysis. Our service/product will be Grocery App (it will be an app allowing consumers to grocery shop FRESH produce and food from their smartphone, and the food will be delivered to their home or whatever address they provide.
Develop a 2,100-word analysis that includes:
- Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle
- Explain how the packaging you will use for your product or service will add value.
- Analyze the appropriate pricing strategy for your product or service and the price you will set at launch.
- Evaluate the channels of distribution you will use to sell your product along with a description of how each channel partner will add value.
Include at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research.