1. Explain how the “Four Principles of Data Collection” ( multiple sources of data/evidence, developing a database for the case study, ensuring appropriate links of evidence, and being careful when utilizing electronic data) from Yin (2014) to support your ability to address your DBA doctoral research question.
The research question is
'What strategies are some nonbank financial institutions using to increased their customer base'.
2. Explain the importance of utilizing multiple sources of evidence and triangulation within the data collection process. Be sure to address the specific types of data triangulation (data, investigation, investigator, methodological) and their relationship to data quality. Be sure to provide a scholarly example to support your explanation.