Assignment:
Small business in your community has hired you to manage selling its product globally.
Answer the following:
- Identify the small business and the type of product that will be introduced internationally.
- Choose a country you will first introduce the product.
- Would you need to hire a staff for this global expansion? Explain why and who.
- Identify and explain your competitors.
- Identify and explain your customers.
- Explain how the company will manage trade.
- What theories would you consider if any?
- What exchange rates do you need to consider?
- What cultural differences do you need to consider?
- What marketing tactics will you implement to promote the product?
- What potential ethical issues do you believe you will encounter? How do you plan to handle these issues?
Writing requirements:
- The paper must be 1250 to 1400 words in length.
- The paper is consistent with APA formatting guidelines and meets course-level requirements.
- Intellectual property is recognized with in-text citations and a reference page.