Explain how the commercialization of sport and the concept


1. Former Patriots and Chiefs offensive lineman Ryan O'Callaghan came out as gay this week. Briefly explain how his story being shared in the media challenges hegemonic masculinity.

2. Explain how the commercialization of sport and the concept of hegemonic masculinity may intersect during megasporting events like the Super Bowl.

3.Identify an athlete that has faced an image crisis in the past. Explain what strategies the athlete used to repair their image.

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