Discussion Post
Respond to the following in a minimum of 175 words:
A. Consider a product that that you are loyal to, that is part of your personal brand.
B. Define one of these essential concepts in branding from the course readings or other credible sources:
a. Brand equity
b. Brand awareness
c. Brand loyalty
d. Perceived quality
e. Brand associations
f. Brand assets
C. Explain how the branding concept you described and the overall brand influences your loyalty to the product.
D. Explain how understanding branding can help you be a better consumer and marketer.
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.