Please select one advertisement from the word file attached "Semiotic analysis-Ads_ 2016" in around 1000 words by using Harvard Referencing and make sure that it consists of 6 to 7 academic sources.
Semiotic Analysis
You will be given advertisements on iLearn to choose from for your written analysis. In your short essay (around 1000 words), you should use the semiotic terms (eg. icon, index, symbol) that have been introduced in class to explain how the ad is constructed, how meaning is created, and if the ad is effective or not. Your analysis should be precise, concise, and use semiotic theory. Using relevant references and providing a reference list are compulsory. Written analysis needs to be submitted by 5pm 4 April (Week 6). Please check instructions and rubric for this assessment on iLearn.
Assessment criteria are:
- Correct application of semiotic terms to the interpretation of advertisements
- Critical reflection on how semiotic theory ties into the way the advertisement is produced and the message is received
- Writing skills and grammatical skills
- Consistent referencing and good choice of sources, with good reference to semioticians
This Assessment Task associates to the given Learning Outcomes:
- Describe the key theories in various different fields and apply them to the International Communication
- Recognize and apply key theories to set texts
- Construct a position by using research methodologies from which to answer a question relevant to the International Communication
- Explain the significance and relevance of academic literacy skills for International Communicaiton
Attachment:- Assessment task - Semiotic analysis-Ads_ 2016.docx