Founded by Robert Redford with money obtained from his salary for the movie Butch Cassidy and the Sundance Kid and other investors, Sundance Catalog became a mailorder business before mail-order businesses gained popularity.
Larry Rosenthal, the CEO of Sundance Catalog, which is based in Utah, initially helped to write the business plan and obtain funding for the company. Sundance Catalog is associated with name recognition; Robert Redford is associated with environmental support and support of the arts. Sundance Catalog stands for environmental responsibility, support of the arts, creativity, and responsible business.
Questions
1. How can Sundance's corporate responsibility affect its profitability?
2. Explain how Sundance's form of corporate responsibility might change if it became a large corporation and spread its business throughout the United States.
3. How can Sundance's corporate responsibility affect its financing?