Explain how Starbucks’s strategy evolved through different periods since its founding.
We define strategy in this course with the help of the following five elements: Arenas, Vehicles, Differentiators, Economic Logic, and Staging & Pacing. In other words, a firm’s strategy is based on the decisions they make and the activities they put into place regarding each of these elements.
Your first task is to explain how Starbucks’s strategy changed over time by analyzing the changes in these elements. Be specific about time periods and what changed during those periods.