Problem
You are applying for the new product/service manager role at global fashion brand who are trying to be more sustainable. Your recruiter (headhunter) has asked you to prepare for the interview with the CEO by showing that you have an understanding of (i) sustainability and NPD and (ii) how social media can be used by the company in the new product/service development process.
• Outlining the key concepts/definitions key terms: + references
• Showing two key models of sustainability new product development and explaining how they work and how they could be applied to the fashion industry.Use examples to support your arguments)
• Explain how social media and digital marketing could be in the sustainability new product development process and whether or not it is effective in conveying "authentic" sustainability concerns versus "greenwashing" by luxury brands.)