1. Explain how situational factors are likely to influence the degree of consistency between attitudes and behavior. Because attitudes are learned predispositions to respond, why don’t marketers and consumer researchers just measure purchase behavior and forget attitudes?
2. What did the Public campaign relations for rebranding the maldives airport and what the steps they took ?
3. Define the term strategic risk. What strategic risk transpired while filming the movie Fast & Furious 7 and what action did the movie studio take in response to it?