Do you think the company's revenue goal of $25 million by 2015 is realistic?
Explain how purchase of the apple press might affect the company's revenue goals. Based on this information, explain whether Anthony's Orchard should invest in the apple press. Support your response with relevant information provided in the case study, the previous year's financials for 2010, the current year's financials for 2011 and the budgeted year's financials for 2012.
Draft budgeted financial statements from 2012 to 2015 under both options that provide a realistic assessment of expected revenues and costs, and explain how you have arrived at these budgeted figures.
Postan explanation of the tools that you believe would help you to reach a decision. If you were a decision-maker in this organisation, which calculations and measures would you want at your disposal before making your choice? Are there other, non-financial factors that may play a role in your decision? Additionally, include your recommendation to the company which option it should take. Support your decision with an interpretation of any calculations you performed, as well as an explanation of any other factors you considered.
Respond to at least two colleagues' postings who have a different recommendation, or who utilised different financial or non-financial factors in reaching a decision. Discuss these differences and argue for or against specific ideas that have been posted.