Explain how pre-existing cultural ideas shape the new market, Other Subject

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Explain how pre-existing cultural ideas shape the new market

Problem

Both Cheris Chan ("Creating a Market") and Rene Almeling ("Selling Genes, Selling Gender") describe "new" markets. For each reading, explain how pre-existing cultural ideas shape these new markets, including how culture influences both demand and marketing of products/services. Finally, for each case, does the creation of a new market have the capacity to change cultural ideas and practices?

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