Discover the example of organization which has created the online community to market product or service and answer the following questions:
What products or services is organization trying to market via its online community?
How does organization involve consumers?
Do you feel that organization is successful in making consumer interest for its products and services? Explain why or why not?
Does organization rely on professionally created content, user-generated content, or combination of both?
If users are creating content, how is it being used? To market product? For product development?