Discussion:
1. Once a domestic business strategy is created, why should a business plan be created that is focused entirely on the Global Market?
2. When writing a business plan, what are the potential audiences that you should address and how would you adapt your business plan to each of the audiences?
3. Identify the 6 Rules for Market Revitalization and how they are critical when competing in the global market.
4. Explain how McDonalds lost their way internationally and how they were able to reenergize their organization.
5. Why are operational processes so important when trying to execute your strategic global business plan?