Assignment: Bullet Proof Vest- Professional Application
This is the creative week! You will use what you have learned in the last two modules to create an Integrated Marketing Communications Plan for your product/service- MY PRODUCT IS A BULLETPROOF VEST. In business world, materials like this are presented clients or upper management; be persuasive in your recommendations.
You will report on three communication channels:
o Digital Marketing (REQUIRED)
Select two of the following:
a. Broadcast Advertising (TV, radio)
b. Print Advertising
c. Outdoor/Out-of-Home Advertising
d. Sales Promotion
e. Direct Marketing (traditional)
f. Public Relations
g. Personal Selling
Communications Channel I: Digital Marketing
a. Why was it chosen? Explain how it is a good fit for your target market.
b. Advantages/drawbacks (research required)
c. Detail the media plan: What types of digital marketing will be used? Why?
Communications Channel II
a. Why was it chosen? Explain how it is a good fit for your target market.
b. Advantages/drawbacks (research required)
c. Detail the media plan: What aspects of the marketing communications channel will be used? Why?
Communications Channel III
a. Why was it chosen? Explain how it is a good fit for your target market.
b. Advantages/drawbacks (research required)
c. Detail the media plan: What aspects of the marketing communications channel will be used? Why?
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.