This is from marketing fifth edition. The author is Dhruv Grewel and Michael Levy
Chapter 16-Internet Exercise (2 points) Zara International, a division of Inditex, has achieved documented success in managing its supply chain (see Chapter Case Study on page 514 of the text).
Visit Inditex's website ndit and do the following
1. Go to "sustainability," then review the company's commitment to sustainable management, particularly the section that pertains to its suppliers and the Code of Conduct for its suppliers.
2. Considering the discussion in this chapter about strategic relationships, thoroughly explain how Inditex addresses the factors necessary for mutually beneficial partnerships, according to its code of conduct.