FINANCE ASSIGNMENT
The objective of the integrated semester is to help you extend your knowledge of how the finance, operations, management, and marketing disciplines work and how they integrate their functioning in the real world of business. This assignment is an assessment of how well you understand this integration. It is worth 10% of your course grade.
Use either the Bloomberg terminals located at the Feliciano School of Business or other reputable sources such as yahoo finance, Morningstar or Wall Street Journal etc. for the financial data you use in your answers. You need to provide the references regarding the financial data you use to support your answers at the end of the finance portion of the term paper.
Questions:
1. Starting service to a new market, such as Havana, Cuba, is a major capital budgeting project for Southwest Airlines (ticker symbol: LUV). A project of this scale requires coordinated planning across all functions of a business that you are studying in your Integrated Core classes. Choose and discuss three items on the income statement and balance sheet you think will be impacted by this new undertaking (a Mal of six items). Explain why you chose those particular items, and how those items are impacted by the marketing, management and operations decisions of the company.
2. Explain how the financial decisions regarding Marling service to Cuba are related to management, marketing or operations decisions that the company must make (or has made)?
3. Choose and calculate three ratios for this company for the last two years. Make sure to select ratios that you think would be impacted by starting service to a new destination, and explain your reasoning. Identify two competitors of LUV and contrast the ratios. Explain why you selected those competitors. Describe how the decisions made by management, marketing and operations functions of the company can impact, and hopefully improve, these financial ratios.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.