Discussion Post: External Trends
o For each dimension of PEST/PESTEL identify/ list / explain 3 specific, current trends [for example, in the external environment dimension of P - what are 3 actual trends, meaning "things" actually currently changing]. These are NOT tied to any organization or industry specifically.
o Identify an organization operating in Canada - either a Canadian organization either operating outside or in Canada, or a non-Canadian organization operating in Canada, and which industry they are operating in. [just need to name the organization with a brief [maybe a short paragraph 4-5 sentences max/.] description of what the organization does, and how large they are.
o For this organization, explain how EACH TREND, identified in [1], could impact them and what this organization should do to either protect itself from a "damaging" trend or take advantage of a "positive" trend.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.