Explain how culture influences the way consumers view the different attributes of a product. Also, explain how the culture in which individuals are raised has an impact on the products they buy. How can a seller use culture to sell a product successfully? Provide two examples showing how culture influences the purchasing process.
Using the physiological, safety, social, and personal (PSSP) hierarchy of needs discussed in the lecture, analyze a recent purchase.
Explain which of the needs in the hierarchy it addresses directly.
Explain which of the needs indirectly influenced your decision to purchase.
How did the advertising of the product focus on those needs?