Explain how consumers’ buying habits may change during a recessionary period.
Give three examples of how technology has benefited marketers. Also, give several examples of how firms have been hurt because they did not keep up with the changes in technology.
Every country has a set of core values and beliefs. These values may vary somewhat from region to region of the nation. Identify five core values for your area of the country. Copy and Paste at least three advertisements that reflect these values.
Baby boomers in America are aging. Describe how this might affect the marketing mix for the following:
· Bally’s Health Clubs
· McDonald’s
· Whirlpool Corporation
· The state of Florida
· Target Stores
You have been asked to address a local Chamber of Commerce on the subject of millennial consumers. Prepare an outline for your talk.
Go to the library, and look up a minority market such as the Hispanic market. Write a memo to your boss that details the many submarkets within this segment.
The Federal Trade Commission and other governmental agencies have been both praised and criticized for their regulation of marketing activities. To what degree do you think the government should regulate marketing? Explain your position.