Discussion: Marketing Challenges in a New Economy
Read the article: "Airbnb and the Unstoppable Rise of the Share Economy". A recent trend in the consumer marketplace is the ability for a consumer to share their personal belongings, such as their homes/apartments, autos, tools, bicycles, and so forth. The shared economy has now become a multibillion dollar business.
• Explain how this concept is disrupting our traditional economy.
• Describe whether the shared economy is creating new value for the consumer or if it is just replacing existing business.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.