Good market research and environmental scanning forms the basis of success for other related marketing activities. Discuss the theory and then give practical examples of what types of market research and environmental scanning a company like Domino's Pizza should do and explain why.
· Choose 2 to 3 business articles in market research
· Explain how companies are doing environmental scanning and market research and seeing some benefits for their business.
· You can choose a company and analyse their past performance due to effective market research done in the past.