Question: Explain how big data relates to online marketplaces such as Amazon and eBay. Describe the costs and benefits of collecting data for these online marketplaces. Propose some ways online marketplaces can use to benefit most from data regarding online participation, and consider the major costs of this data collection.
To help you organize your answer, I need responses for two parts.
1. What are the benefits AND costs of the use of big data for online marketplaces?
2. What are the public's concerns of collecting big data related to online participation?
Please answer with a response of at least 500 words. If you have related readings/sources that'd be great.