COURSE BOOK: Mike W. Peng, Cincinnati-South-Western, Cengage Learning. Copyright:2013 ISBN-10: 1-111-821
MINI PROJECT: Instructions: Reference as a running case for the course the case on page 3, "Avon Fights Recession-One Lipstick at a time." At the end of each Unit, prepare a report that answers the pertinent questions regarding the Unit content as it pertains to this Case.
The questions applying to this Unit are described in "Section 3 Body" below:
a. Explain how Avon can leverage their resources and capabilities.
b. What political, legal and economic issues need to be investigated when choosing to enter a new global market?
c. What ethical and cultural issues does Avon need to consider when choosing a potential new market place?
Write a 3 to 5 Page paper (1000 to 1500 words) in APA format. Below is a recommended outline.
1. Cover Page(See APA Sample paper)
2. Introduction a. A thesis statement b. Purpose of paper
c. Overview of paper
3. Body
4. Conclusion-Summary of main points
a. Lessons Learned and Recommendations
5. References-List the references you cited in the text of your paper according to APA format.
(Note: Do not include references that are not cited in the text of your paper)