Explain how and why upselling is essential for the company


Your team's task is to develop two innovative ideas for solving Singing Valley's problem. At the minimum, include the following in your response:

a. An analysis of the five forces of the Singing Valley market. Make and justify any necessary assumptions about their market.

b. A statement of Singing Valley's competitive strategy.

c. A statement of the problem. A problem is a perceived difference between what is and what ought to be. If the members of your group have different perceptions of the problem, all the better. Use a collaborative process to obtain the best possible problem description to which all can agree.

d. Document in a general way the process of up-selling an activity.

e. Develop two innovative ideas for solving the Singing Valley problem. For each idea, provide:

• A brief description of the idea

• A process diagram of the idea. If you have access to that product, you'll save time and have a better result if you also use it.

• A description of the information system needed to implement the idea

f. Compare the advantages and disadvantages of your alternatives in part e and recommend one of them for implementation.

g. Explain how and why upselling is essential for the company. Using Visio, diagram the process of upselling.

h. Use the 5 component framework when developing the 2 innovative ideas. In other words, each idea must discuss the use of Hardware, Software, Data, Procedures, and People.

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