Problem
1) The Marketing Mix
2) Apply Laptop
a) Describe the products (goods and services) this company offers. Note: Large corporations usually have numerous products. If this is the case, one can narrow them down to one.
b) Price
Discuss the pricing strategy of the company - are they premium priced? Value priced? Does the company offer a range of products covering various price ranges? Example: Toyota sells economy cars and luxury cars.
1) Place
a) Explain how and where this company sells its products.
2) Promotion
a) What is the main brand (or brands)?
b) Briefly describe how this company advertises.
3) Social Media Marketing
a) Identify and describe how this company uses social networks.
i) Example: Facebook, Twitter, YouTube.
4) Conclusion
a) Summarize and provide your overall opinion of this company's marketing mix.
b) If you were the marketing manager, describe one change one would make to improve the marketing strategy.