Homework
Case Study: Dynamic Pricing- Strategies for Enhancing Profitability.
Overview
Dynamic pricing is a collection of pricing strategies used by firms and organization to enhance profits. You will begin by exploring pricing techniques that operate in the market in real time. Then you will explore how auctions are employed in the search to find the value of goods and services.
Consult the following video before getting started:
The Ideal Auction.
Instructions
Write 5 to 7 pages paper in which you:
Compare and contrast surge versus congestion pricing. Provide a specific example of each currently in use.
There are many types of auctions, each with strengths and weakness at uncovering the real price/value of an item. Compare and contrast how each of the following uncovers value and provide a specific example of how each uncovers value:
1. The English auction and the Dutch auction.
2. The sealed-bid first-price auction and the Vickery Auction.
3. Auctions are widely used. Analyze an actual auction employed by each of the following:
4. A state or federal government or an agency of a state or federal government.
5. A for-profit business.
For each, explain what type of auction is employed and how the auction solves the problem of finding the best price for the good or service.
Read the Letter from Senator Warren to Fed on Wells Fargo FHC Status [PDF].
Explain how an auction to sell the Wells Fargo consumer-facing banking division might be used to determine the value of the division.
Include a recommendation on what type of auction might be used.
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.