The following critical elements must be addressed specifically:
Informed Decision-Making: Does the communication create informed decision-making? In other words, does it clarify the situation and provide an explanation that enables its readers to make decisions based on easy-to-understand and reliable information?
Stance Clarification: Does it help clarify PR and corporate spin? In other words, is the communication just promoting the corporate line, or is it actually explaining the position of the corporation and providing a reasoned justification for its approach?
Corporate Literacy: Does help improve corporate literacy? In other words, does the communication demonstrate that the corporation can explain its goals in a manner that its target audience can understand and relate to?
1. Discuss how social media has changed the way corporations communicate with their stakeholders and the impact this has had on corporate communications strategy.
2. Explain how a company could use social media for both internal and external communications.