Explain how a change in product mix to a higher proportion


Discussion

An executive of a large steel company put the blame for lower net income for a recent fiscal period on the "shift in product mix to a higher proportion of export sales." Sales for the period increased slightly while net income declined by a percent such as 25%.

Explain how a change in product (sales) mix to a higher proportion in export sales could result in a lower level of net income.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Explain how a change in product mix to a higher proportion
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