Marketing Management
Q.1. "Planning is a process of designing the Blueprint for the future." In this context, explain Marketing Planning in detail.
Q.2. Explain Henry Assael Model of buying decision behavior along with the diagram.
Q.3. "Packaging includes all the actions that involve the development of a container and a graphic design for a product." In the light of the statement, explain packaging and labelling.
Q.4. Explain Brand Extension and its kind.
Q.5. "Logistics has always been a central and essential feature of all economic activities." In this context, explain logistics management and its major functions.
Q.6. Write Short Notes on:
a. Integrated Marketing Communication
b. Direct Marketing