Assignment
I. Outdoor Advertising
Discuss the impact and effectiveness outdoor advertising has on YOU based whether the billboard is on the top of buildings, on the side of buildings, buses, trains, and trucks or it is a large poster at bus stops, subway stations, and train platforms or above the seats on buses and trains or at sports stadiums and arenas.
II. Transit Advertising:
Based on you experience discuss the effectiveness of bus and train advertisements.
Explain why you feel transit advertising is an effective or ineffective form of advertising.
Minimum 50 words.
III. Attention, Interest, Desire, Action (A.I.D.A.) :
Explain what it would take for a billboard to grab your attention.
Once a billboard grabs your attention what will it take to get you interested?
In terms of your purchase decision process, what would result in you purchasing the product or service advertised on the billboard?
Minimum 100 words.
Leadership and Ethics in Marketing Driven Organizations
IV. Explain fully your opinion regarding leadership;
50 word minimum
V. Explain fully your expectations of an organization.
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.