Explain ftc guidelines for social media influencers, HR Management

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Explain ftc guidelines for social media influencers

Problem

Read the following article on the Fyre Festival and social media influencers, then answer the questions below:

Article: 4 Influencer Marketing Lessons Learned From the Calamitous Fyre Festival.

a) Briefly define influencer marketing.

b) Explain FTC guidelines for social media influencers. How did the Fyre festival violate these guidelines? Should regulation be more extensive?

c) Compare influencer marketing with traditional advertising and media. How is persuasive communication used differently in each format?

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HR Management: Explain ftc guidelines for social media influencers

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HR Management: Explain ftc guidelines for social media influencers

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