1) Explain from a consumer behavior standpoint why Chuck E. Cheese appears to be a good fit for Latin America.
2) How do you think consumer behavior in Latin America may differ from consumer behavior in the United States?
1) Many of the preceding facts suggest that family segment in Latin America will be attracted to Chuck E. Cheese, just as families in the United States are attracted to the entertainment complex. What are the agruments used in the case to defend this agrument?
2) what questions do you have that you would want answered before you expanded into Latin America?