Discuss the below:
IS IKEA's SUCCESS SUSTAINABLE?
Review the video clips and the case below to gain insight into IKEA's the global strategy. Then prepare your analysis of this strategy guided by the questions below.
What factors account for the success of IKEA?
What do you think of the company's product strategy and product range?
Despite its success, there are many downsides to shopping at IKEA. What are some of these downsides?
Walmart entered a period of difficulties after Sam Walton stepped down. Do you anticipate IKEA having the same leadership transition challenges? Why or why not?
Did it surprise you to learn that both a developed country (the United States) and alsoemerging economies (i.e., China and Russia) are the fastest-growing international markets for IKEA? Does this fact pose any challenges in the way IKEA ought to compete across the globe? Why or why not?