Assessment Task
Research and Questioning (Verbal)
• It is mandatory that you do 25% (at least 5 hours per week) of course study online outside the scheduled class time. For this purpose numbers of study materials including a list of online study resources links have been uploaded on the WIA e-learning site.
• Please use your online study time and uploaded study materials to answer following questions.
• You must achieve "Satisfactory" result for this activity to be overall "Competent" for the unit/subject.
• Upload your answer sheet on the e-learning site and also submit a printed copy to your Trainer with the "Assessment Cover Sheet"
• The Trainer/Assessor will also ask these questions and students must adequately explain each question according to their submitted answers.
• The Trainer/Assessor may further prompt and question in order to receive answers of appropriate quality.
Assessment Questions:
1) What are the four key elements for successful marketing?
2) What should be the characteristic of information gathered during the task of marketing research?
3) What is the difference between the terms "Data" and "Information"?
4) What is Marketing Research?
5) What factors should be considered by managers to decide whether conduct a market research or not?
6) Under what conditions a manager should resist to conduct a marketing research?
7) What are the objectives of marketing research?
8) Describe the scope of marketing research. What are the main common areas?
Markets, competitors, products, distribution analysis, Pricing, Promotion
9) What is meant by qualitative and quantitative research?
10) Explain exploratory research and descriptive research
11) What is a pilot study?
12) Explain the Six Ws of descriptive research.
13) Explain primary and secondary research.
14) Describe the following types of question: Dichotomous, Multiple- choice, open-ended
15) What are the three fundamental approaches to the collection of primary data?