Discussion: "Market Expansion and Drivers Management"
Respond to the following:
-Interpret the importance of continually pursuing opportunities for growth within the health care marketplace, and identify expansion opportunities available to health care institutions through the use of Igor Ansoff's Product-Market Expansion Grid. Provide support for your response.
-Assess the critical pursuit of identity management and its role in helping health care entities build strong, recognizable brands. Provide at least two specific examples of identity initiatives within a health care organization.