Within a briefing document format answer the following two tasks:
Task 1: Assignment Question
Explain the concept of event planning and examine the similarities and differences between event planning and project management.
Assessment Criteria:
A) Ability to define the concepts of event planning and project management.
B) Ability to examine at least 2 similarities and 2 differences between event planning and project management.
C) Use of appropriate academic resources.
Task 2: Assignment Question
You have recently taken a job as an event planner of a music festival. Analyze the phases and fundamental techniques needed to plan and produce a music festival.
Assessment Criteria:
A) Knowledge and understanding of one event planning model.
B) Ability to analyze the phases and techniques used within the chosen event planning model to plan and produce a music festival.
C) Use of appropriate academic resources.
Points to Consider:
Use one of the below event planning models to help with your analysis:
- EMBOK Model
- Dowson and Bassett Planning Model
- Masterman Event Planning Process
- Shone and Parry Planning Process
- Tum, Norton and Wright Event Operations Management Model
Analyze at least one event planning technique per phase:
Initiation Phase:
- Event Concept;
- Event Feasibility / screening;
- Environmental Analysis;
- SMART objectives
Planning Phase:
- Work breakdown schedules;
- Gantt Charts & Network analysis;
- Financial Management
Implementation Phase:
- Event Marketing;
- Contracting and Licensing;
- Risk Management
Event Phase:
- Load in and Out;
- Crowd Management;
- Communication
- Problem Solving
Closure Phase:
- Shutdown;
- Feedback & Evaluation;
- Reporting
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