Marketing Assignment
Please attempt Question 4 only
Requirements:
1. Refer to link
https://cb.hbsp.harvard.edu/cbmp/pl/45585151/45585214/58da3252dcac62ad291c3bfa77837ec3
2. Please do NOT provide an overview / summary for the case
3. Address the question by explaining the actions taken by airline from ethical and Corporate Social Responsisbility Perspective
4. Conclude with discussion on possible implications on the decision of Malaysian Airlines to fly over such a dangerous zone as Ukraine
4. Use APA style referencing (including in text and end of text referencing)
5. Keep answer to within 700 word limit.
6. Answer should be according to answer template provided below.
Answer template should be as follows:
Action 1 :
Explaination from ethical and Corporate Social Responsisbility Perspective
Action 2 :
Explaiation from ethical and Corporate Social Responsisbility Perspective
Action 3 :
Explaination from ethical and Corporate Social Responsisbility Perspective
Action 4 :
Explaination from ethical and Corporate Social Responsisbility Perspective
Action 5 :
Explaination from ethical and Corporate Social Responsisbility Perspective
Conclusion: Discussion on possible implications on the decision of Malaysian Airlines to fly over such a dangerous zone as Ukraine
Question 4
The government will take some time to analyse the full implications of the twin disaster. At the same time, it needs to address its various stakeholders (including families of passengers, the media, shareholders, employees and aviation community).
Explain the actions taken by the airline from the ethical and corporate social responsibility perspectives.
Conclude your discussion on the possible implications on the decision of Malaysian Airlines to fly over such a dangerous zone as Ukraine.
The assignment is based on the case from Harvard Business Review, (2014), "Malaysia Airlines: the Marketing Challenge after MH360 and MH17" by Neeraj Pandey; Gaganpreet Singh