Problem
Infographic of the brand positioning of a MiPyme
Therefore, for the development of this evidence it is necessary to study in detail the training component "Corporate Identity", which is available on the virtual learning platform; Thus, you will have the necessary knowledge to make an infographic with a 360º decalogue of the communication channels and the strategies to use to achieve brand positioning, as a whole, in any MiPyme in the market.
Keep in mind that an infographic is a didactic and communication element that allows you to understand essential points of a specific topic, through graphics and explanatory texts, which are visually very attractive and understandable. For this reason, for the development of the infographic you should take into account:
1. Create a compendium of at least ten points, in which you relate media and communication tactics that companies use to achieve brand positioning.
2. Include for each point an example of a tactic used by recognized companies and that meant effectiveness in the positioning of the brand.
3. Explain each point in a simple way so that when reading and relating it to the graph or the example used, it is easy to understand.
4. Take into account 360º communication and focus it on brand positioning.