Explain customer needs by innovating new products, Marketing Management

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Explain customer needs by innovating new products

Discuss the below in detail:

Q: The VP of Sales and Marketing (GC America) said that his company is more focused upon serving the customer needs by innovating new products rather than addressing the shareholder's concerns. Do you think it is an exaggeration of the corporate philosophy by him?

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Marketing Management: Explain customer needs by innovating new products

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Marketing Management: Explain customer needs by innovating new products

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