Question 1: Select and explain CRM value propositions from a business perspective and why are the Companies rushing to jump on the CRM bandwagon.
Question 2: And secondly how does their retention Strategy differ from Loyalty.
Question 3: What are Loyalty Programs in CRM? And Provide example.
Question 4: Explain definition and Key Objectives of loyalty. Using this information write a professional article on the practice and use of CRM among businesses in Zambia.