Explain briefly the conceptual difference between choice based on maximization of a single objective versus choice based on maximization of multiple objectives. Give a specific example of where a decision maker is making a choice with multiple objectives, with a single objective. Finally, suppose there are two potential objectives, but this particular decision maker cares only about one of those objectives and not at all about the other. Draw a diagram with the amounts of each objective on the axes, and then show what his indifference curves look like.