Explain boosting demand in the experience economy, Other Management

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Explain boosting demand in the experience economy

Assignment task: Answer questions from:

Article Discussion: Kumar V. (2015).

Boosting Demand in the "Experience Economy" Harvard Business Review

Questions:

You need to capture the article's main points and discuss them lucidly, in a well-developed fashion. Students will be evaluated on the quality of participation based on relevancy, insight, evidence, and preparation of the material.

Your article discussion should include:
Brief overview of the article
The main theme of the article
The main concepts discussed in the article
The key points/facts presented in the article
The conclusions/recommendations stated in the article
Demonstrate your understanding of the concepts through an analysis of the article focusing on the week's course topic.
How the information in the article can influence your marketing strategy formation.

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