The Wycombe Company is doing well and is interested in diversifying, so it's been looking around for an acquisition target. The Albe Company has been found with the help of an investment banker. Albe is quite profitable, and about half the size of Wycombe. This size relationship is reflected in their market values. Both firms are financed entirely by equity. The investment banker has advised that it will be necessary to pay a premium of about 30% over market price to acquire Albe. Wycombe's president is having a hard time with this news and has asked you for advice. Construct and explain an approach to the acquisition that might make the premium easier to rationalize. Would it affect your argument if neither Albe nor Wycombe were particularly profitable? If so, how?