Assignment: Project Marketing Mix
Investigate the product given to you by your class teacher. Analyze the product using the marketing mix using the questions below. Students work in groups of 3 or 4 depending on the size of the class.
I. Pricing
i. What are the various prices the product is sold for? (Show proof of the various prices.)
ii. Describe the pricing strategy used by the company for this product.
II. Place
i. State THREE places where this product can be bought. (Show proof of each)
III. Promotion
i. State the target market(s) this product sold to.
ii. State ONE public relation method used by the company.
iii. State two forms of advertising used to promote the product. (Show Proof)
IV. Product
i. Fully describe the product you were assigned.
ii. Explain and show how the product is packaged?
iii. List and show the information contained on the label?
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.