Problem
Subject: Market of Asia
Topic: Culture and Consumer behavior:
• Question I: What is culture/definition of culture? Explain and describe in detail the role of culture in business.
• Question II: Explain and describe in detail the difference between Asian and Western cultures.
• Question III: Explain and describe in detail the difference between Asian and Western consumer behavior
• Question IV: understanding Hofstede dimensions and applying Hofstede to Chinese customer behavior analysis