1. Imagine that you are the member of a marketing team for a new shampoo brand. You want to introduce the product to a specific product segment. What social factors may influence the consumers’ behaviors? Be sure to explain How these factors have an impact using examples.
2. How is LEAN methodology similar to the scientific method? Describe how you could use a BML loop to determine whether or not a textbook rental service is a viable business.
3. Give an example of a company that uses each of the following engines of growth and how they use it: Paid, viral, and Sticky.
4. Explain Advertising Messages and Marketing topic in depth. Everything needs to be well explained (500 words or more)